Ad-Tech Signals (TCF/GPP)
If you monetise with programmatic advertising — especially in CTV — you need to collect consent choices, translate them into standard consent strings, and pass them to your ad tech partners. This section covers TCF, GPP, and the implementation checklist.
Book a signals review callIAB TCF Overview
How the IAB Transparency & Consent Framework works, what it requires from CMPs and vendors, and its role in GDPR/ePrivacy compliance for programmatic ad delivery.
Read overview Multi-marketIAB GPP Overview
The Global Privacy Platform protocol for transmitting privacy and consent signals across markets, including TCF, US state privacy law strings, and CTV environments.
Read overview ChecklistConsent Signal Checklist
A step-by-step implementation checklist for consent signal propagation: identifying ad tech partners, implementing CMP, blocking non-consented tags, and testing.
Get checklistRunning programmatic ads on your OTT platform?
Book a call to review your consent signal implementation and ad tech compliance posture.